They're read in full, here
The content is published and indexable. There's no good version hidden behind a form: what you see is the material.
The method, in the open.
The workshops and guides we use inside our projects, published in full. No account, no sales sequence and no cut-down version: if something's useful, it's useful in full.
Two workshops—brand and website—and two guides—bringing in AI and the regulation around it. Each one can be used on its own; together they're the same journey, from defining who you are to operating without breaking the law.
The twenty-one-station workshop that goes from who you are to what you post on Tuesday
A complete method for defining a brand and carrying it down, with no leaps, to what gets published on each channel. Four phases, twenty-one stations and one rule: no station is closed with a conversation; it's closed with a written sentence.
Read it in fullEverything you need to decide before anyone opens the editor
The kit that turns “we need a new website” into a brief that can be built: objective, personas, messages, journey, architecture, screen inventory, stack, measurement, design, risks and a phased plan.
Read it in fullThe order of decisions, from a business pain point to something that stays up and running
A method guide for companies turning over €3–50M that have already tried a tool and haven't managed to get anything into production. Where to start, how to prioritise, what a pilot that works looks like and what has to happen for it to survive.
Read it in fullWhat it requires today, what was postponed and what a company that only uses AI has to do
A reading of Regulation (EU) 2024/1689 and the digital omnibus of July 2026 in the language of a leadership team: which category what you use falls into, which obligations already apply, which have moved to 2027 and 2028, and the minimum required of a mid-sized company.
Read it in full
The word “free” has been worn out by being used to mean “give me your email and I'll send you a brochure”. That's not how it works here, and it's worth saying exactly how it does.
The content is published and indexable. There's no good version hidden behind a form: what you see is the material.
If you want the printable version to take to a session, that's when we ask for an email. It's the only thing that costs anything.
They aren't marketing material written to win leads. They're the boards and guides we use on the inside, with the confidential parts taken out and the traps left in.
It's the difference between taking the plans away with you and having someone put the wall up for you. If you'd rather the system did the work, the transformation diagnostic gives you your maturity level across seven dimensions in about ten minutes.
See the full ecosystem map
A heads-up when a new resource comes out. Nothing more: we don't use this to sell consultancy.
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