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ESCAEN
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Product

CRMs for dental clinics, car dealerships, agencies and housing

One relationship engine. Four sectors.

What we've built ourselves: a customer relationship layer that has been assembled twice—automotive and dental—and is distributed by sector, plus a brand centre that came out of our work with agencies. Each product says what state it's in.

The relationship engine

A customer relationship layer, built twice.

A conversation with a customer happens over WhatsApp, by phone, by email and on Instagram, and it almost never ends up in one place. The engine brings it together in a single record per person, puts the phone inside the CRM and lets the system suggest who to call. It was built for automotive, rebuilt for dental, and the third distribution is a matter of weeks, not quarters.

The distributions

The same engine, in four sectors.

Each has its own page, its module map and its real status. First, what's closest to running.

And a second product

Outside the orbit, on purpose.

Prototype
Brand management

Brand and experience centre

Everything hangs off a territory. And what doesn't, shows.

A brand centre for the organisation that manages it: understanding the environment, building the platform, seeing how internal and external campaigns and actions perform, centralising creative work and measuring what the brand contributes to the business. The work of a brand consultancy, as a system rather than a deliverable.

It isn't a CRM and it doesn't handle communication with the customer. It's a different product, with a different buyer.

See the product
How we read the status

Four words, and none of them for show.

It's the same scale we use internally when we prepare a proposal: it decides what gets promised, what's left unsaid and what evidence backs each claim. Here we show it as it is.

In use
Running with real users. What you see is what there is.
Built
It's built and it works, but it hasn't yet run with a client. It's offered as a pilot, not as a proven product.
Prototype
You can click through it from start to finish, with dummy data and nothing saved behind it. It's for deciding whether to build it.
Seed
An idea validated by hand on a real case. There's no software: there's a method and a decision still to be made.
What we stopped

Three brands held in reserve.

Three of our own startups that reached the market, were measured and were stopped when regulation changed in Spain. The brands are still registered and can be revived at any time. If you'd like to talk about any of them, write to us.

Talk about these brands
Period
2020–2022
Field
Medicinal cannabis and creativity
Status
Registered trademark · Not in use
  • Cannasseur Guide
  • Mota
  • Maria de la Ouid MDLO
The Disrupt line, with code behind it

If your sector is next.

The engine makes the fifth distribution cheap to build. What's never proven is the market, and that gets tested before committing resources—with a bounded pilot and a written success criterion.