Preliminary diagnosis
- +Your maturity percentage, calculated against the rubric
- +The moment your company is in, with a name
- +The dimension where your biggest gap opens up
Before deciding anything, an honest picture.
Four form modules and a short conversation. At the end, your maturity level, your biggest gap and where we would start. It's the first phase of our method, done on your own, with the same framework we use on day one inside a company.
It isn't a form dressed up as a conversation, nor a conversation with no data behind it. First, what can be put in a field; then, what only comes out by asking.
Who you are, what your company is like, what moment it's in and how you score each of the seven dimensions yourself. Three or four minutes.
Five or six real questions, built on what you've answered. It isn't a form in disguise: it digs deeper where there's tension.
Free and instant: your maturity level, the moment your company is in and where your biggest gap is.
The full reading of your gap, six recommendations—one per dimension that applies—and the reading of your moment. One click from the preliminary diagnosis, at no cost, and downloadable as a PDF.
Each dimension is scored from one to five against a written rubric. Here are its two ends: where the scale starts and how far it goes. If you recognise yourself in the left-hand column, you already know where your work begins.
Does the mission guide day-to-day decisions?
We don't have a clear purpose; we deal with whatever is urgent.
It's our centre of gravity: it shapes strategy, culture and product.
How do you manage your products or services?
We sell what we always have, with no clear owners or follow-up.
We're the benchmark; we innovate on real feedback and create the category.
How does the market get to know you and choose you?
Almost everything comes in by word of mouth; we don't do marketing.
A strong brand and predictable demand; marketing feeds the whole company.
How do you sell, and what happens after the sale?
Selling depends on one or two people and their intuition.
Scalable sales, VoC and an experience that generates referrals.
What holds the operation up: team, processes, technology?
Everything depends on me; if I'm not there, it stops.
An organisation that learns and improves on its own.
How do you manage money?
We look at the bank account; not much more.
Strategic finance: scenarios and investment with judgement.
Where do succession and family continuity stand?
We don't talk about succession; it's daunting.
Succession and governance secured, with the essence protected.
There's no wall at any point along the way: you finish the conversation, get your preliminary diagnosis and, if you want to keep going, the full report is one click away—to read and download.
It comes from the same conversation as the preliminary diagnosis: you don't have to answer anything again.
Yes, all of it. When you finish the conversation you get the first level—your maturity, the moment your company is in and where your biggest gap opens up—and, one click away, the second: the full report with the complete reading of the gap, six recommendations and the analysis of your moment, to read and download as a PDF. We don't ask for a card at any point. If you'd like to go through it with us afterwards, half an hour of conversation doesn't cost anything either.
Three or four minutes of form and a short conversation of five or six questions. You can go at your own pace: the questions build on what you've been answering, and there's no clock.
The conversation is led by a language model with our diagnostic framework behind it: the same seven dimensions, the same rubric and the same thresholds we use on day one inside a company. The judgement is ours; the machine just applies it without getting tired.
Not quite. It measures the maturity of the whole company across seven dimensions: leadership, product, marketing, sales, structure, cash flow and continuity (the last one only if there's a family behind the company). Digital is one part, not the whole: technology is asked about within the Structure dimension, alongside the team and processes. If you want a score for your digitalisation alone, you'll get less here; if you want to know where your biggest gap opens up as a company, whether or not it's the technological one, that's what it's for.
Yes. Continuity—succession and governance—is the only conditional dimension: it's only asked if there's a family behind the company. The other six apply to any company.
No, and it doesn't claim to. It's the first phase of the method—diagnosing—done on your own: it helps you put a name to what you already sense and decide whether it's worth talking. What comes next needs someone on the inside.
It's stored so we can send you the report and pick up the conversation if you write to us. Your personal data and your rights over it are explained in the privacy policy.
When you finish you'll have your picture and an easier decision: carry on by yourself with what you've seen, or sit down together to talk about what came out.
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